Privacy Policy

Last updated: January 2026

1. Introduction

akt Ltd ("we", "our", "us") is committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your personal information.

2. Data Controller

akt Ltd is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at:

Email: [email protected]
Address: akt Ltd, London, United Kingdom

3. Information We Collect

We collect the following types of personal data:

  • Email address: When you sign up to our waitlist
  • Referral data: Information about who referred you and who you refer
  • Technical data: IP address, browser type, device information, and cookies
  • Usage data: How you interact with our website

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you sign up to our waitlist and agree to receive marketing communications
  • Contractual necessity: To administer the giveaway and referral programme
  • Legitimate interests: To improve our services and website functionality
  • Legal obligation: To comply with applicable laws and regulations

5. How We Use Your Data

We use your personal data to:

  • Manage your waitlist registration and giveaway entry
  • Track referrals and bonus entries
  • Notify you if you win a prize
  • Send you updates about our product launch (with your consent)
  • Improve our website and services
  • Comply with legal obligations

6. Data Sharing

We do not sell your personal data. We may share your data with:

  • Service providers: Who help us operate our website and services (e.g., hosting, email delivery)
  • Legal authorities: When required by law or to protect our rights
  • Business transfers: In the event of a merger, acquisition, or sale of assets

All third-party service providers are required to maintain the confidentiality and security of your data.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Waitlist data will be retained until our product launches and you either become a customer or unsubscribe. After this period, your data will be securely deleted or anonymised.

8. Your Rights Under GDPR

Under the UK GDPR, you have the following rights:

  • Right of access: Request a copy of your personal data
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data ("right to be forgotten")
  • Right to restrict processing: Request limitation of how we use your data
  • Right to data portability: Receive your data in a structured, machine-readable format
  • Right to object: Object to processing based on legitimate interests or direct marketing
  • Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

9. International Transfers

Your data is primarily stored and processed within the UK and European Economic Area (EEA). If we transfer data outside these regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

11. Cookies

We use cookies and similar technologies to enhance your experience on our website. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

12. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113